Frequently asked questions

Primr is an AI-powered learning platform that lets educators, trainers, and content creators build rich, interactive lessons in minutes. You describe what you want to teach, and Primr’s AI generates the structure, content, and interactive components — walkthroughs, quizzes, flip cards, and more.

Either way works — “PRY-mer” or “PRIH-mer”. We use both ourselves, so go with whatever feels natural to you. Hover or tap a pronunciation to hear it.

None at all. If you can write a prompt or fill out a form, you can build a Primr lesson. There’s no code, no design tool, and no curriculum theory required.

Anything where structured learning helps: onboarding materials, technical tutorials, language lessons, compliance training, academic courses, product walkthroughs, and more. Primr’s component types — walkthroughs, quizzes, and flip cards — cover most instructional patterns.

You provide a topic, some context, and any specific requirements (audience level, tone, content areas to cover). Primr sends that to an AI model that drafts a complete lesson outline: sections, component types, content text, and quiz questions. You can then edit every part of the result before publishing.

Minutes for the first draft. Primr generates a structured lesson in a few minutes from a prompt, topic, or uploaded document. Most creators then spend 1–3 hours reviewing, editing, and polishing before publishing.

Currently: walkthrough sections (step-by-step narrative content), multiple-choice quizzes (with instant feedback), and flip cards (great for vocabulary, definitions, or concept pairs). We’re adding more component types regularly.

Yes — everything is editable. The AI generates a first draft, but you have full control over every section, question, and card. You can also add or remove components, reorder sections, and adjust the tone.

Yes. Every Primr lesson can be exported as a .primr.md file — a structured Markdown format that captures all components and content. You can re-import these files later, share them with others, or store them in your own version control.

There’s no hard limit on lesson length. In practice, shorter, focused lessons tend to get better completion rates. We recommend keeping lessons under 30 minutes of estimated reading/interaction time.

Yes. Every lesson can use any theme your plan includes — Free has five, Pro adds six more, and Enterprise has its own. A theme sets the full visual treatment: colours, typography, spacing and component styling. Custom brand colours, logo upload and lessons served from your own domain aren’t available yet; if they matter to you, tell us at /contact so we can weigh them properly.

Yes, but it’s free. A free learner account is required to take lessons and save progress. Signing up takes seconds and there’s nothing to download.

After publishing, Primr generates a shareable invite link. Send it anywhere — email, Slack, LMS, QR code. You can also add learners by email or manage them through an organization if you’re on a paid plan.

Yes. Learners can attempt a lesson as many times as they like. Each attempt is recorded separately so you can see progress over time.

An individual Free account can share lessons with an unlimited number of learners. A Free team account — an organisation with more than one author — reaches up to 15 learners in total, which is enough to run a pilot with a department. Pro, Teams and Enterprise are unlimited. The K-12 Program is capped at 150 students per roster for progress tracking.

All plans include basic attempt analytics: number of attempts, completion rates, and overall scores. Pro and above add per-question performance breakdowns, time-on-section data, and trend analysis across attempts.

Yes. On all plans, you can view per-attempt results for individual learners. Pro and above add richer per-question detail and comparison views across learners.

Yes. The Free plan is forever free — no credit card required. It includes 5 published lessons, 3 courses with the first 3 lessons of each written, and AI generation from your own documents.

Yes. Pro and Teams come with a 14-day free trial. You'll add a card at checkout, but won't be charged until the trial ends — cancel anytime before then.

Yes. Annual billing is available on Pro and Teams and saves about 20% compared to month-to-month. Pro is $290/yr vs $348/yr; Teams is quoted with the same annual discount.

We accept all major credit and debit cards via Stripe. Enterprise customers can also pay by invoice.

Yes. There are no long-term commitments on monthly plans. Cancel any time from your account settings. You’ll retain Pro or Teams access until the end of your billing period.

Enterprise is priced based on your organization’s size, use case, and requirements. Contact our sales team for a custom quote. Enterprise includes SSO, SLA, dedicated support, and custom contract terms.

An organization is a shared workspace for teams. It has one or more administrators, a pool of creators who can publish lessons, and learners who are members. Administrators can manage users, view aggregate analytics, and control lesson access.

Three roles: Learner (takes lessons), Creator (builds and publishes lessons), and Administrator (manages the organization, users, and settings). Each role has a distinct set of permissions.

SSO (SAML 2.0) is available on Enterprise plans. It allows learners and creators to authenticate using your existing identity provider — no separate Primr credentials needed.

All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We don’t sell your data or your learners’ data to third parties. Enterprise plans include additional audit logging and data residency options.

You do. Your lessons, your content, your data — Primr never claims ownership over what you create. You can export everything at any time.

No. Your lesson content is not used to train any AI model. Prompt inputs during AI generation are processed by our AI provider under their enterprise data privacy terms and are not used for training.